Vol. 1 No. 1 (2022): GJOM - JUNE 2022

Articles

• Measuring the Effectiveness of Online Advertising: A Systematic Literature Review

  Harjum Muharam (Author)

  1-11

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• The Effectiveness of Social Media Platforms in Global Brand Engagement: A Systematic Literature Review

  Wildha Angsana Putri (Author)

  12-23

  • PDF

• Customer Trust in Online Marketing Channels: A Systematic Literature Review

  Eisha Lataruva (Author)

  24-33

  • PDF

• Cross-Cultural Differences in Trust Toward Influencer Marketing: Evidence from Emerging and Developed Markets

  Irham Alfarid Hidayat (Author)

  34-45

  • PDF

• Personalization in Online Advertising: Insights from a Systematic Literature Review

  Dwi Febri Himmatul Khairiyah (Author)

  46-55

  • PDF