Vol. 3 No. 2 (2024): GJOM - DECEMBER 2024

Articles

• Interactive Content and Its Influence on Consumer Engagement

  Prasasti Sekar Kinanti (Author)

  54-65

  • PDF

• Pay Per Click Advertising Effectiveness: A Systematic Review

  Sholihah (Author)

  66-75

  • PDF

• The Evolution of Omnichannel Marketing Strategies: A Systematic Literature Review

  Ajeng Sukmahanny (Author)

  76-87

  • PDF

• Privacy Concerns in Digital Marketing: A Systematic Literature Review

  Alvin Nur Muhammad (Author)

  88-98

  • PDF

• Strategic Use of Digital Content in Online Marketing: A Literature Review

  Kashari (Author)

  99-109

  • PDF