International Journal of Digital Business and Strategy
The International Journal of Digital Business and Strategy (e-ISSN: 0000-0000; p-ISSN: 0000-0000) is a scientific journal dedicated to research in Technology and Digital Business. We are proud to announce that International Journal of Digital Business and Strategy has achieved a significant milestone by being officially indexed in SINTA X, under the decree of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia No: xxx/E/KPT/202x. Published by the Business, Technology, and Sustainability Research Institute (BTSRI), this journal covers a broad spectrum of research topics, including but not limited to digital transformation, e-commerce, fintech, digital marketing, business analytics, and the integration of emerging technologies into business strategies. Articles in this journal are published biannually in January–June and July–December, ensuring a consistent flow of research contributions that reflect current trends and innovations.
Business, Technology, and Sustainability Research Institute
Digital Transformation of Business: Innovative Strategies to Increase Efficiency, Agility, and Competitiveness
Business digital transformation is a strategic process that integrates digital technologies across all aspects of a company's operations and strategies, aiming not only to enhance efficiency but also to create additional value for customers. This transformation encompasses process automation, data management, development of new business models, and innovation in customer experience. The impact of digital transformation extends beyond improving corporate competitiveness, as it also drives economic growth and ensures sustainable business practices. Nevertheless, this process presents significant challenges, including data security risks, lack of system interoperability, and the gap between customer expectations and the capabilities of traditional companies. Digital business strategy becomes a critical enabler to address these challenges by leveraging technology to improve productivity, operational efficiency, organizational agility, and customer experience. This study employs a qualitative descriptive method to analyze the role of digital transformation in building competitive digital capabilities. The results indicate that an effective digital strategy can increase revenue, strengthen market position, and support sustainable business growth.
Digital Transformation in Business Strategy: Technology Company in Indonesia
Digital transformation has become a key driver of competitive advantage for companies in the rapidly evolving technology sector. This study aims to examine the digital transformation strategies implemented by Indonesian technology companies, and to analyze their impact and challenges. Understanding these strategies is crucial for managers and scholars seeking insights into effective digital integration in emerging markets. The research adopts a qualitative approach, with a Systematic Literature Review (SLR) to identify global trends and best practices. Data were collected through semi-structured interviews with managers responsible for digital strategy, analysis of company reports and corporate publications, and review of relevant international academic literature. This methodology provides a comprehensive perspective on both practical implementation and theoretical insights into digital transformation. Findings reveal that digital strategies include process automation, digital marketing, technology-driven product innovation, and the utilization of AI and Big Data for decision-making and personalized services. Positive impacts are observed in operational efficiency and customer experience, while main challenges involve internal resistance, high investment costs, and employee skill gaps. The study underscores the strategic importance of digital transformation for technology.
Optimization of Digital Transformation and Digital Competence in Business Sustainability
The development of digital technology has driven fundamental changes in the business world, particularly in the e-commerce sector. Digital transformation is not only a supporting factor but also a key driver in shaping new business models that are more adaptive and competitive. This study aims to analyze the impact of digital transformation on the development of e-commerce business models, with a focus on market reach, operational efficiency, and customer experience enhancement. The research method employed is a literature study with a qualitative approach, by reviewing journals, articles, and research reports related to digital transformation and its implementation in the e-commerce sector. The analysis was conducted to identify trends, challenges, and opportunities that arise in the process of business digitalization. The findings indicate that digital transformation plays a significant role in expanding global market access, improving business process effectiveness through automation and system integration, and creating more personalized and interactive customer experiences. In conclusion, the adoption of digital technology is the key to the success of e-commerce businesses in the digital economy era.
Mapping Digital Business Research in Indonesia: An Economic Perspective through a Systematic Literature Review (SLR)
Digital transformation has become a key driver of Indonesia’s economic growth, supported by the rapid rise of e-commerce, fintech, ride-hailing, and platform-based economies. Over the last decade, these innovations have positioned Indonesia as the largest digital economy in Southeast Asia, with projections reaching hundreds of billions of dollars by 2030. This study employs a Systematic Literature Review (SLR) to map the contributions, opportunities, and challenges of digital business in Indonesia. Using academic databases and thematic analysis, the review reveals that digital business significantly contributes to Gross Domestic Product (GDP), expands financial inclusion, and strengthens micro, small, and medium enterprises (MSMEs). However, challenges remain, including unequal digital access across regions, regulatory gaps, limited digital literacy, and rising cybersecurity risks. Theoretically, this study advances academic discussions by providing a comprehensive overview of digital business research trends in Indonesia. Practically, it offers policy insights to enhance infrastructure, improve digital literacy, and design adaptive regulations to support an inclusive and sustainable digital business ecosystem.
Strategic Decision-Making in the VUCA Era: A Synthesis of Empirical Findings through a Systematic Literature Review in Indonesia
This study aims to synthesize empirical findings on strategic decision-making in the VUCA era (Volatility, Uncertainty, Complexity, and Ambiguity) within the Indonesian context using a Systematic Literature Review (SLR) approach. The research background highlights the dynamics of the global business environment, characterized by digital disruption, regulatory changes, and global crises such as the COVID-19 pandemic, which require organizations to establish adaptive, data-driven, and long-term-oriented decision-making mechanisms. The reviewed articles include empirical studies on leadership, digital innovation, human resource management, environmental dynamics, regulatory frameworks, and global crises relevant to organizations in Indonesia. The synthesis results indicate that the effectiveness of strategic decision-making is determined by the integration of internal factors, such as adaptive leadership, digital technology adoption, and human capital development, with external factors, including market volatility, regulatory changes, and global crisis challenges. This integration produces a conceptual framework that emphasizes the importance of flexibility, collaboration, and continuous learning. Theoretically, this study enriches the literature on strategic management in the context of developing countries.
Digital Marketing Technology For Improving Business Performance
The rapid advancement of digital marketing technology has transformed the global business environment, enabling companies to engage customers more personally and make data-driven decisions. This study systematically reviews the literature to analyze the impact of digital marketing technologies such as social media, search engine optimization (SEO), email marketing with content personalization, and big data analytics on business performance. Using a Systematic Literature Review (SLR) approach, relevant articles were identified and synthesized from major academic databases to provide a comprehensive understanding of trends, benefits, and challenges associated with digital marketing adoption. Findings indicate that these technologies significantly enhance brand awareness, customer engagement, loyalty, and operational effectiveness across various industries. Social media and SEO amplify visibility and customer interaction, while personalized email marketing strengthens long-term customer relationships. Big data and analytics facilitate more precise segmentation and predictive insights, improving marketing efficiency. However, businesses face implementation challenges including resource constraints, lack of digital skills, and organizational resistance to change. The study highlights the necessity for businesses, particularly SMEs, to develop integrated digital marketing strategies supported by investments in technology and workforce capabilities.
Synergy Digital Technology and Innovation Strategy in Build Ecosystem Collaborative Business
Digital transformation has given rise to a paradigm shift in the business world, known as Ecosystem Digital Business (Digital Business Ecosystems/DBEs). This article explores innovation strategies in DBEs, with a focus on the importance of collaboration across actors, the utilisation of digital technology, and managerial approaches that are adaptive to create value and sustainability. By adopting an ecosystem model, such as a hub-and-spoke, network, or layered model, organisations are capable of developing synergy that drives innovation together. Research This approach uses qualitative methods through studies, literature, and analysis of the case of Apple and Amazon as a representation of DBEs' success. The results show that digital platforms, supported by technology such as AI, IoT, and big data analytics, are becoming key enablers of collaboration and co-creation. However, challenges such as management risks, data security, and platform governance remain significant. This article recommends innovation strategies based on collaboration, an open and adaptive platform governance, and strengthening organisational digital capabilities. Thus, DBEs are not only a framework for operational work, but also become a foundation for innovation and sustainability in the digital era.
Developing Efficient Digital Business Strategies for Sustainable Growth in the Digital Transformation Era
The digital transformation era has fundamentally altered business operations, necessitating innovative strategies to maintain competitiveness in a dynamic global market. This article examines the development of efficient digital business strategies that leverage advanced information technology (IT) solutions to achieve sustainable growth and competitive advantage. Through a qualitative descriptive approach, the study analyzes how businesses integrate technologies such as artificial intelligence, big data, and the Internet of Things to optimize operations, enhance customer experiences, and align with the Sustainable Development Goals (SDGs). The findings highlight that effective digital strategies involve data-driven decision-making, robust digital capabilities, and a focus on sustainability to address market demands and stakeholder expectations. By fostering a digital culture and adopting innovative business models, companies can mitigate risks, such as cybersecurity threats and resource constraints, while capitalizing on opportunities for growth. This research underscores the importance of aligning digital transformation with sustainability goals to ensure long-term business viability and societal impact in an increasingly digital world.
Small Business Survival Strategies in the Online Market Ecosystem: A Qualitative Study Based on Literature Study
This research aims to identify survival strategies used by small businesspeople in dealing with challenges and opportunities in the online market ecosystem. Using a qualitative approach based on literature review. Content analysis techniques are used to extract and categorize data from these sources in order to find strategic patterns that appear consistently. The results of the study show that the survival strategy of small businesses includes digital marketing through social media, strong customer orientation, product and process innovation, the use of digital technology, and strategic collaboration with business partners. Digital literacy is a key factor that underlies the successful implementation of these strategies. This research contributes to enriching the digital entrepreneurship literature and offers practical recommendations for MSME actors and policymakers to strengthen the resilience of small businesses in the digital era. These findings also open opportunities for further research with an empirical approach to explore the practices and challenges faced by business actors directly.
IT Security Governance for Digital Enterprises: Balancing Agility and Control
Digital transformation has revolutionized the way organizations manage information, but it also presents complex challenges when it comes to security. This study explores how IT Security Governance can balance the need for agility and control in the context of digital enterprises. The method used is a literature study of twenty selected scientific publications published in the last five years. Studies show that traditional rigid approaches to security management are no longer adequate in dealing with today's technological dynamics. Adaptive approaches such as Zero Trust Architecture, DevSecOps, and policy-as-code are emerging as key strategies for maintaining flexibility without sacrificing compliance and control. In addition, the culture of security and the involvement of all stakeholders play a crucial role in the success of governance. The results of this study provide a conceptual and practical understanding of how organizations can build security systems that are resilient, responsive, and relevant to the ever-changing digital age.
The Role of Compliance Risk Management in Improving the Sustainability of Islamic Banks
This study focuses on the importance of compliance risk management in maintaining the operational conformity of Islamic banks with sharia principles and applicable regulations, as well as its impact on the sustainability and stability of banks. In facing regulatory challenges and operational risks, Islamic banks require an effective risk management system to avoid potential financial losses and reputational damage. This study uses a qualitative approach with a case study design. Data were collected through case study examinations and review of related documents, including annual reports and applicable regulations. Another method of data collection is a literature review, which involves collecting, reading, and processing various relevant literature sources. The research findings indicate that compliance risk management implemented in banks is effective in identifying, evaluating, and mitigating risks related to non-compliance with sharia principles and laws and regulations. This contributes to the sustainability of bank operations, increasing customer trust, and reducing potential losses caused by reputational and legal risks. However, challenges related to regulatory changes and limited human resources remain obstacles to more optimal implementation.
Conceptualization of a Data-Driven Digital Strategy Model in Driving Product Innovation and Differentiation
Data-driven digital strategies have become a crucial pillar in strengthening an organization's competitive advantage. Digital transformation not only changes internal workflows but also significantly influences innovation and value creation through product differentiation. This study aims to conceptually examine a model of data-driven digital strategy and how its implementation drives innovation and differentiation in products or services. Using a literature review approach from various national and international scientific journals, it is found that the integration of digital data into strategic decision-making accelerates the innovation cycle and aligns products with the dynamic needs of the market. The analysis shows that companies successfully applying personalized and automated digital strategies tend to have a higher level of product differentiation. This research highlights the importance of organizational capability in managing, analyzing, and exploiting digital data to design adaptive and competitive innovative strategies. A data-based approach in digital strategy is increasingly vital in achieving sustainable strategic transformation and gaining a long-term edge in today's fast-evolving digital economy.
Improving Digital Literacy of Business Actors as a Foundation for E-Commerce Transformation
Digital transformation has accelerated the development of e-commerce in Indonesia. However, low levels of digital literacy, particularly among MSMEs, remain a serious challenge hindering the optimal use of digital technology. Digital literacy, now as important as basic skills such as reading and writing, is a key foundation for businesses to increase competitiveness, expand markets, and strengthen business resilience in the Industry 4.0 era. This study aims to analyze the role of digital literacy as a foundation for e-commerce transformation and identify strategies for its improvement. This study uses a qualitative method with a literature study approach, through an in-depth review of journals, books, reports, and relevant literature discussing digital literacy and e-commerce. The findings indicate that improving digital literacy contributes significantly to revenue growth, operational efficiency, and business resilience. Policy support, competency-based training programs, collaboration with digital platforms, and cybersecurity education are key strategies to strengthen digital literacy as the foundation for an inclusive and sustainable e-commerce transformation in Indonesia.
The Influence of Digital Leadership on Organizational Readiness in Facing Technological Disruption
The rapid advancement of technology has driven disruption across nearly all industrial sectors, demanding organizations to be highly prepared in responding to change. This study aims to examine the role of digital leadership in enhancing organizational readiness to face technological disruption through a Systematic Literature Review (SLR) approach. This research identifies conceptual patterns, trends, and research gaps concerning the relationship between digital leadership and organizational readiness. The analysis reveals that digital leadership plays a crucial role in fostering a culture of innovation, driving structural transformation, and strengthening the adoption of strategic technologies. Visionary, collaborative, and adaptive digital leaders are able to communicate transformational visions, manage change, and facilitate continuous organizational learning. Flatter, project-based, and agile organizational structures are considered more responsive to change. This study recommends strengthening digital leadership capabilities as an integral part of organizational strategy. Future research is encouraged to explore empirical contexts across sectors and other contextual variables to deepen the understanding of the dynamics of digital leadership in organizational transformation.
Mapping Digital Strategy in SMEs in Indonesia: Opportunities, Challenges, and Managerial Implications
Digitalization has become a vital strategy for Small and Medium Enterprises (SMEs) in responding to the rapid and competitive changes in the business environment. This article aims to map the digital strategies adopted by SMEs in Indonesia, identify the opportunities and challenges they face, and formulate relevant managerial implications. This study employs a Systematic Literature Review (SLR) approach, analyzing selected scholarly articles from national. The findings reveal that digital strategies implemented by Indonesian SMEs primarily involve digital marketing, e-commerce, integration of social media platforms, and the use of cloud-based technologies. On the opportunity side, digitalization enhances operational efficiency, market reach, and customer relationships. However, SMEs face significant challenges such as limited resources, low levels of digital literacy, and inadequate technological infrastructure. The resulting managerial implications highlight the need for digital capacity development, the strengthening of strategic collaborations, and the enhancement of supportive policies from government and financial institutions.
From Warung to Online Store: Digital Business Strategies in Indonesia
Digital transformation has become a key driver of the development of micro, small, and medium enterprises (MSMEs) in Indonesia, especially in the shift from traditional models such as warungs to online business platforms. This shift not only increases the competitiveness of MSMEs, but also opens up wider access to markets, technology, and financial services. This article aims to analyze the digital business strategy of MSMEs in Indonesia and map the factors that affect their success. To achieve this goal, this study uses the Systematic Literature Review (SLR) method by examining various relevant academic and policy studies regarding the digitalization of MSMEs in Indonesia. The results of the study show that there is a strong trend in the implementation of digital strategies, such as the use of digital marketing, the use of e-payments, and the integration of MSMEs into the marketplace as a form of business adaptation. Government support through programs such as Go Digital MSMEs and the National Movement of 1 Million MSMEs Go Online has also accelerated the digitalization process. However, challenges still arise in the form of low digital literacy, limited infrastructure, and consumer trust issues. This study concludes that the success of MSME digitalization is largely determined by community support, innovative ecosystems, and collaboration with large platforms. These findings provide academic contributions and practical recommendations for MSME actors and policymakers in strengthening digital transformation in Indonesia.
Understanding Customer Experience in the Digital Context: A Systematic Review
Digital transformation has significantly changed the way customers interact with companies, creating a new paradigm in customer experience management. This study aims to systematically review the literature on customer experience in the digital era using the Systematic Literature Review (SLR) method. The articles analyzed were obtained from international databases Google Scholar. The results of the study show that digital customer experience is influenced by a number of main factors, namely the personalization of data-based services, the use of artificial intelligence, the integration of online and offline channels (omnichannel), and the use of immersive technologies such as AR and VR. Digitalization also expands the customer journey, making it more complex and dynamic, and boosting satisfaction, loyalty, and brand image. Despite this, the existing literature is still limited to technical and functional aspects, with little attention to the emotional, social, and contextual dimensions of small and medium-sized businesses. Future research is suggested to explore the integration of technology with the emotional and cultural aspects of customers, as well as its impact on long-term relationships. These findings provide practical implications for companies to develop more holistic, sustainable, and customer-centric digital strategies.
Implementing Digital Marketing in Business Strategy in the Era of Digital Transformation
Digital transformation has fundamentally changed the way companies conduct business, enabling more efficient operations, broader global market reach, product innovation, and enhanced customer experience. Digital marketing has become a key component in business strategy development, as it increases brand awareness, expands target markets, and generates measurable results. This article reviews the benefits and challenges of implementing digital marketing through a Systematic Literature Review (SLR). The findings show that digital marketing not only improves the effectiveness of promotions but also enables direct interaction with consumers, strengthens loyalty, and supports continuous innovation. Critical success factors include understanding the target audience, content quality, search engine optimization (SEO), social media, digital security, and the adoption of the latest technologies. By applying appropriate digital marketing strategies, companies can achieve greater efficiency, differentiation, and competitive advantage in an ever-changing marketplace. These insights are relevant for practitioners, academics, and policymakers to support sustainable digital business transformation.
Driving Sustainable Business Success: Innovating Operational Models in the Digital Era
In the rapidly evolving landscape of digitalization, innovative operational models have become essential for achieving sustainable business strategies. This study explores how the integration of Industry 4.0 technologies, such as big data, Internet of Things (IoT), and automation, reshapes operational frameworks to support sustainability in economic, environmental, and social dimensions. Utilizing a Systematic Literature Review (SLR) approach, this research synthesizes findings from peer-reviewed studies to examine the impact of digital technologies on operational efficiency, waste reduction, and resource management, as well as the organizational factors enabling successful transformation. The results highlight that technologies like predictive analytics and IoT enhance energy efficiency and circular economy practices, contributing to a 15-25% improvement in sustainability metrics. Furthermore, visionary leadership, a culture of innovation, and digital competency development are critical for overcoming barriers such as resistance to change and high initial costs. This study offers a comprehensive framework for businesses to integrate digitalization with sustainability goals, providing practical insights for stakeholders aiming to enhance resilience and competitiveness in a dynamic global economy. The findings underscore the need for a holistic approach to balance technological advancements with organizational readiness, paving the way for future research into scalable, sustainable operational innovations.
MSME Digital Transformation: Efficiency, Market Expansion, and Innovation
Digital transformation has become one of the key factors in strengthening the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the modern economic era. This research aims to examine the role of digital technology, especially the Internet of Things (IoT), e-commerce, big data, and financial technology (fintech), in encouraging operational efficiency, market expansion, and business innovation of MSMEs in developing countries. The research method used is Systematic Literature Review (SLR) on academic publications in the last five years, with a focus on empirical and conceptual studies related to the digitalization of MSMEs. The results of the analysis show that the application of digital technology can reduce logistics costs, increase productivity, and speed up the decision-making process. In addition, e-commerce and social media platforms have proven to open MSMEs access to national and global markets, while the integration of big data and fintech plays a role in creating innovative business models and providing inclusive financing solutions. This research confirms that collaborative support between the government, the private sector, and educational institutions is needed to ensure the success of MSME digital transformation.
The Role of Digital Transformation in Resilience of MSMEs Post-Pandemic: A Literature Review
Micro, Small, and Medium Enterprises (MSMEs) have an important role in the Indonesian economy because they absorb a large number of workers and contribute significantly to the Gross Domestic Product (GDP). However, the COVID-19 pandemic has had a serious impact on the sustainability of MSMEs, with a decline in turnover, distribution disruptions, and limited capital that threatens business resilience. Digital transformation is a key strategy to increase the competitiveness and resilience of MSMEs after the pandemic. This study uses the literature review method by examining journal articles, books, government reports, and relevant scientific publications in the last five to ten years. The results of the study show that the use of e-commerce, social media, digital payment systems, big data, and business management applications is able to expand market reach, increase operational efficiency, and strengthen the adaptability of MSMEs to market changes. However, digital transformation also faces various challenges such as low digital literacy, limited infrastructure, lack of capital, and fierce competition in the digital ecosystem. Therefore, comprehensive support from the government, financial institutions, and other strategic partners is needed to encourage the acceleration of MSME.
E-Commerce Transformation and Changing Consumer Behavior in the Digital Era
The development of e-commerce globally and nationally shows significant growth, driven by increased internet penetration, smartphone adoption, and changes in consumer behavior that increasingly rely on digital technology. In Indonesia, the surge in e-commerce transactions is more pronounced after the pandemic, although there are indications of a slowdown in growth in certain periods. This research aims to analyze e-commerce trends and changes in consumer behavior triggered by digitalization, focusing on the challenges and opportunities faced by business actors. The method used is Systematic Literature Review (SLR), which identifies, evaluates, and synthesizes literature from various international and national sources. The results of the study show that consumers are now more critical, expect fast and personalized service, and pay attention to sustainability aspects. On the other hand, business actors are faced with data security issues, strict regulations, and the demands of omnichannel integration. This study confirms that technology-based strategic adaptation is a key factor to maintain competitiveness in the digital era.
Digital Business Model Development Strategies for Tech Startups in the Digital Transformation Era
Digital transformation has reshaped the global business landscape, especially for tech startups that must adapt to rapid technological advances and dynamic markets. This study analyzes strategies for developing digital business models in the transformation era using a qualitative literature study approach, drawing from academic publications, industry reports, and scientific articles. The findings reveal several key strategies: innovation in technology-based products and services, optimization of digital technologies such as artificial intelligence, big data, cloud computing, and blockchain, ecosystem strengthening through collaboration with strategic partners, and adaptation to evolving regulations. However, startups face persistent challenges, including regulatory uncertainty, limited resources, data security and privacy issues, and shifting consumer preferences. The analysis highlights that success in developing digital business models depends not only on innovation capabilities but also on adaptive strategies, effective collaboration, and supportive regulatory environments. This study contributes theoretically by enriching the literature on digital business management and practically by providing insights for startups, investors.
Organizational Culture, Competencies, and Strategies in Indonesia’s Telecom Digital Transformation
Digital Payments and the Growth of Fintech Services As Part of the Digital Business Ecosystem
The rapid digitalization of Indonesia’s economy has spurred significant growth in financial technology (fintech) and digital payments, reshaping the national business ecosystem. This study applies a systematic literature review to analyze the development of key fintech segments payments, lending, wealth management, and insurtech and their integration with e-commerce, logistics, and online transportation. Findings indicate that digital payments function as a gateway to broader financial services by improving transaction efficiency, supporting financial inclusion for MSMEs, and fostering customer loyalty through personalized programs. Case studies of e-wallets illustrate practical synergies in platform integration and service innovation. However, challenges persist, including regulatory uncertainty, cybersecurity risks, limited digital literacy, and infrastructural gaps in rural areas. The study underscores fintech’s role in building a resilient digital ecosystem while offering insights for policymakers and practitioners to promote inclusive, secure, and sustainable growth. Future research should investigate adoption in underserved populations, long-term MSME impacts, and the use of AI and blockchain to strengthen security and trust.
Systematic Review of Digital Business Strategy Transformation in Innovation, Technology, and Industry 4.0 Models
The advancement of digital technology has compelled organizations to fundamentally transform their business models and strategies to remain relevant in the era of Industry 4.0. This study aims to develop a thematic mapping of digital business strategies using a Systematic Literature Review (SLR) approach, analyzing scholarly articles published. The analysis reveals two main themes: digital innovation and data-driven approaches. Digital innovation, through the adoption of technologies such as AI, IoT, and big data, plays a critical role in value creation and competitive advantage. Meanwhile, data-driven approaches support analytics-based decision-making and the transformation of business models toward adaptive digital platforms. Three dominant strategic approaches identified are Digital Open Innovation, the Agile Strategy Framework, and the Co-creation Ecosystem Model. The study also highlights key challenges in implementing digital strategies, including limited analytical capabilities, organizational resistance, and ethical issues related to data use. Therefore, digital strategies must be holistic and focus on the synergy between technology, people, and leadership. This study offers both conceptual and practical contributions to the development of adaptive and sustainable digital business strategies.
International Business Strategy in Facing Global Disruption: Literature Review and Qualitative Analysis
The era of globalization has opened vast opportunities for companies to expand into international markets; however, the increasingly uncertain dynamics of the global business environment have triggered various forms of disruption. The pandemic, geopolitical crises, changes in international regulations, and the advancement of disruptive technologies have become major challenges to the sustainability of international business strategies. This study aims to analyze international business strategies in responding to global disruptions through a qualitative approach based on a review of secondary sources. Data were obtained from academic literature, industry reports, and publications from international organizations, which were then thematically analyzed to identify patterns of adaptive strategies. The findings indicate that the success of international business strategies in facing disruptions relies on three main pillars: business model flexibility, adoption of digital technologies, and strengthening of global networks. This study provides a conceptual contribution to the development of an adaptive strategy framework in an era of global uncertainty, while also serving as a practical reference for business practitioners seeking to maintain competitive advantage in international markets.
The Strategic Role Of Digital Marketing In Strengthening Digital Business Strategies to Increase The Competitive Advantage Of MSME’s
The development of the digital era has changed the pattern of market and consumer interactions, encouraging business actors, especially MSMEs, to adopt technology-based marketing strategies. Digital marketing functions not only as a promotional tool, but also as a holistic strategy that includes brand building, market expansion, and increasing competitive advantage. This study aims to analyze the strategic role of digital marketing in strengthening digital business strategies to increase the competitiveness of MSMEs in the digital era. The research method used is a qualitative approach with library research, utilizing secondary data sources in the form of scientific journals, books, research reports, government publications, and relevant official statistical data. The results show that the integration of digital marketing with innovation, efficiency, and technological adaptation can expand the market, increase brand awareness, and optimize MSME marketing performance. The synergy between the government, MSMEs, and digital platforms forms a sustainable digital ecosystem that supports business growth and contributes to the national economy.
Utilizing Artificial Intelligence to Optimize Business Processes
The utilization of Artificial Intelligence (AI) has emerged as a crucial catalyst in optimizing business processes across a wide range of sectors, driving both operational improvements and strategic transformations. Through its rapid data analysis capabilities, adaptive learning mechanisms, and advanced process automation, AI is able to significantly enhance operational efficiency, reduce overall costs, streamline workflows, and minimize the likelihood of human errors. This literature study aims to identify prevailing trends, effective implementation strategies, and key challenges associated with the adoption of AI in business process optimization. The research was conducted by systematically reviewing scientific articles sourced from indexed national and international journals, all published, ensuring the relevance and timeliness of the findings. Results indicate that AI applications encompass diverse domains, including predictive analytics, workflow automation, supply chain optimization, and the enhancement of customer experience. The challenges identified involve limited resources, resistance to change, data privacy concerns, and the complexity of system integration. The findings reinforce AI’s significant role in sustainable business transformation, contingent upon well-planned implementation strategies and strong technology governance.
Digital Transformation of Education Based on Local Wisdom: Synergy of Technology, Culture, and Community Engagement
The rapid development of digital technology has transformed the education sector, making digital transformation essential for improving efficiency, access, and quality of educational services. However, in culturally rich societies, successful adoption requires integrating local wisdom to ensure technology aligns with community values and traditions. This study aims to explore how local wisdom can be effectively integrated into digital transformation in education and identify the benefits, challenges, and key supporting factors. A qualitative research approach. Findings reveal that schools embedding local languages and cultural elements into digital platforms experienced higher engagement, strengthened cultural identity, and improved operational efficiency. Challenges include risks of cultural commercialization, digital divides between urban and rural schools, and limited human resource readiness. The study concludes that digital transformation in education is most sustainable when technological innovation is paired with cultural sensitivity, stakeholder collaboration, and inclusive policies. This integrated approach supports both educational modernization and cultural preservation in a rapidly changing world.