Digital Transformation and Business Model Innovation in Startups in the Post-Pandemic Era

Abstract

Digital transformation has become a driving force of business model innovation in startups, particularly following the global pandemic that accelerated technology adoption. This article aims to examine the relationship between digital transformation and business model innovation in startups within the post-pandemic context. Using a literature study method, the analysis reviews 13 relevant international journal articles. The study identifies key patterns of technology adoption, shifts in customer behavior, and organizational challenges that influence innovation in the startup ecosystem. Findings reveal that digital integration is not merely an adaptive tool but serves as a core strategy for ensuring startup sustainability and growth in the new era. The research highlights how startups leverage agility, data driven approaches, and customer centric innovation to navigate uncertainty. These insights contribute to a broader understanding of strategic digitalization and offer valuable implications for practitioners and policymakers aiming to strengthen startup resilience through innovation in digitally driven environments.