Integration of E-Commerce and Managerial Innovation in Improving the Competitiveness of Small Businesses

Abstract

Small enterprises face major challenges in the evolving global market competition. The integration of e-commerce and managerial innovation emerges as two strategic factors that can significantly enhance the competitiveness of small businesses. This study aims to examine the role of e-commerce technology integration and innovative management approaches as driving forces for productivity and operational efficiency in small enterprises. The research employs a literature review method by analyzing 14 international journal articles that are relevant to the topic. The analysis reveals that the synergy between e-commerce and managerial innovation enhances flexibility, market penetration, and the adaptability of small enterprises to changes in demand and technology. The strategic implications of these findings highlight the importance of strengthening digital capacity and management responsiveness to the dynamics of the digital market. Policy recommendations emphasize the need for training programs, digital transformation assistance, and supportive ecosystems that foster managerial innovation in the small business sector.