Optimizing Artificial Intelligence in Technology-Based Startup Growth Strategies

Abstract

This study aims to comprehensively examine how Artificial Intelligence or AI can be optimized as part of the growth strategy of technology-based startups. Through a literature study method of relevant scientific articles, it was found that AI has a central role in improving operational efficiency, supporting product innovation, and accelerating data-driven decision-making. The study groups the findings into three main focuses: the role of AI in startup operations, AI optimization strategies, and the challenges of implementing this technology. The results of the study show that successful AI integration is influenced by technology readiness, data quality, strategic collaboration, and human resource capacity. Despite many challenges such as costs, HR limitations, and ethical risks, AI remains an important foundation for creating adaptive and sustainable startup growth. Policy recommendations and strengthening the digital ecosystem are the keys to successful implementation.