Entrepreneurial Finance Approach in Increasing the Growth Power of Digital Startups

Abstract

The rapid growth of digital startups has raised the need for a more flexible and adaptive approach to finance. This study aims to analyze the contribution of entrepreneurial finance in increasing the growth power of digital startups through a literature study of 14 scientific. The results show that the entrepreneurial finance approach not only provides access to capital, but also creates strategic collaborations that play a role in business planning, innovation, and market expansion. Instruments such as crowdfunding, venture capital, and fintech lending have been proven to support the acceleration of business scale and the financial resilience of startups. In addition, collaborative strategies between startups and investors are considered more effective in building a sustainable business. However, the effectiveness of this approach is highly dependent on the readiness of the digital ecosystem, the financial literacy of the founders, and regulatory support. Thus, entrepreneurial finance is an integral strategic framework for the success of digital startups in the era of innovation-based economy.