Business Model Innovation in Green Startups in the Energy Transition Era

Abstract

The global energy transition is driving the growth of green startups that rely on business model innovation to develop sustainable solutions. This study aims to analyze how business model innovation serves as a key enabler for the adaptation and growth of green startups in responding to both challenges and opportunities presented by the energy transition. Through a systematic literature review of international journals published between, this research finds that the success of green startups is highly determined by their ability to integrate technological innovation, sustainability principles, and adaptability to dynamic energy policies. Business model innovation enables these startups to design value creation systems that align with economic, environmental, and social goals. The study provides a conceptual framework to better understand the role of innovative and sustainable business strategies in the context of emerging clean energy landscapes. It also offers insight into how green startups position themselves as key actors in accelerating the global shift towards sustainable energy systems.