Integrating Digital Strategy into Business Models: Transformation and Innovation in the Digital Era

Abstract

This article explores the integration of digital strategy into business models in response to widespread digital transformation. The study aims to examine how companies adopt digital strategies to enhance competitiveness, improve operational efficiency, and foster innovation. Employing a systematic literature review (SLR) approach, this research synthesizes findings from recent studies to identify trends and strategic directions in digital business contexts. Two prominent themes emerge: the shift in strategic orientation toward digitalization and the role of technology in creating business value. The results show that organizations implementing digital strategies comprehensively are more resilient to market disruptions and environmental changes. Companies that integrate digital tools, data analytics, and agile practices tend to outperform their competitors and adapt faster to change. This article provides strategic insights for organizations seeking to enhance their digital capabilities and ensure sustainable transformation, emphasizing the importance of a long-term vision, leadership commitment, and a supportive digital culture throughout the organization.