Focus and Scope

The focus of the International Journal of Digital Business and Strategy is to present scientific works that explore innovative thinking and research in the field of digital business, strategy, and technology-driven transformation. The journal aims to enhance the understanding of how digital technologies, business strategies, and organizational change intersect in the modern business landscape.

Through the publication of articles and research reports, the journal seeks to bridge the gap between theory and practice, providing valuable insights for both academic and professional audiences. The scope of the journal comprises a broad range of research topics, including digital business models, digital marketing strategies, e-commerce, and the role of emerging technologies such as artificial intelligence, big data, and blockchain in business operations. It also covers areas such as digital transformation, consumer behavior in the digital age, business innovation, and strategic decision-making in the context of a rapidly changing digital environment.

Additionally, the journal addresses the impact of digital technologies on organizational structures, leadership, and competitive advantage.