Application of Digital Marketing to Drive Digital Business Strategy in the Era of Digital Transformation

Abstract

This research aims to examine the application of digital marketing in supporting the development of digital business strategies in the digital transformation era. Using the literature study method, this research analyzes various relevant academic sources and industry reports, including journals, and scientific articles. The findings show that digital marketing provides significant benefits, such as promotional cost savings, expansion of global market reach, and increased customer engagement through content personalization. The successful implementation of digital marketing is influenced by factors such as clear business goal setting, identification of target audience, content quality, Search Engine Optimization (SEO), and use of data analytics. Implementation steps include strategic planning, social media platform optimization, technology automation, and campaign performance monitoring. This research concludes that a holistic approach to digital marketing implementation can strengthen a company's competitive position and support business growth amidst the dynamics of the digital market. The results of this research are expected to serve as a guide for businesses in designing effective digital strategies.