Exploring Strategic Digital Business Transformation for Competitive Advantage in Global Markets

Abstract

In the rapidly evolving landscape of global business, digital transformation has become a critical determinant of strategic success. This study aims to explore how digital business strategies contribute to competitive advantage by conducting a Systematic Literature Review (SLR) of relevant scholarly works. The research applies PRISMA methodology to analyze peer-reviewed articles published in the last five years, focusing on core themes such as technological innovation, digital agility, and organizational adaptability. Findings reveal that digital strategies anchored in customer-centric models and data-driven decision-making significantly enhance operational efficiency and market responsiveness. Moreover, integration of digital tools supports value creation through improved communication, automation, and innovation ecosystems. The study concludes that businesses adopting structured digital strategies can effectively navigate market volatility and sustain long-term growth. Recommendations include fostering a digital culture, investing in scalable technology, and aligning strategy with digital capabilities to remain competitive in dynamic global markets.