Improving Digital Literacy of Business Actors as a Foundation for E-Commerce Transformation

Abstract

Digital transformation has accelerated the development of e-commerce in Indonesia. However, low levels of digital literacy, particularly among MSMEs, remain a serious challenge hindering the optimal use of digital technology. Digital literacy, now as important as basic skills such as reading and writing, is a key foundation for businesses to increase competitiveness, expand markets, and strengthen business resilience in the Industry 4.0 era. This study aims to analyze the role of digital literacy as a foundation for e-commerce transformation and identify strategies for its improvement. This study uses a qualitative method with a literature study approach, through an in-depth review of journals, books, reports, and relevant literature discussing digital literacy and e-commerce. The findings indicate that improving digital literacy contributes significantly to revenue growth, operational efficiency, and business resilience. Policy support, competency-based training programs, collaboration with digital platforms, and cybersecurity education are key strategies to strengthen digital literacy as the foundation for an inclusive and sustainable e-commerce transformation in Indonesia.