Developing Efficient Digital Business Strategies for Sustainable Growth in the Digital Transformation Era

Abstract

The digital transformation era has fundamentally altered business operations, necessitating innovative strategies to maintain competitiveness in a dynamic global market. This article examines the development of efficient digital business strategies that leverage advanced information technology (IT) solutions to achieve sustainable growth and competitive advantage. Through a qualitative descriptive approach, the study analyzes how businesses integrate technologies such as artificial intelligence, big data, and the Internet of Things to optimize operations, enhance customer experiences, and align with the Sustainable Development Goals (SDGs). The findings highlight that effective digital strategies involve data-driven decision-making, robust digital capabilities, and a focus on sustainability to address market demands and stakeholder expectations. By fostering a digital culture and adopting innovative business models, companies can mitigate risks, such as cybersecurity threats and resource constraints, while capitalizing on opportunities for growth. This research underscores the importance of aligning digital transformation with sustainability goals to ensure long-term business viability and societal impact in an increasingly digital world.