Synergy Digital Technology and Innovation Strategy in Build Ecosystem Collaborative Business

Abstract

Digital transformation has given rise to a paradigm shift in the business world, known as Ecosystem Digital Business (Digital Business Ecosystems/DBEs). This article explores innovation strategies in DBEs, with a focus on the importance of collaboration across actors, the utilisation of digital technology, and managerial approaches that are adaptive to create value and sustainability. By adopting an ecosystem model, such as a hub-and-spoke, network, or layered model, organisations are capable of developing synergy that drives innovation together. Research This approach uses qualitative methods through studies, literature, and analysis of the case of Apple and Amazon as a representation of DBEs' success. The results show that digital platforms, supported by technology such as AI, IoT, and big data analytics, are becoming key enablers of collaboration and co-creation. However, challenges such as management risks, data security, and platform governance remain significant. This article recommends innovation strategies based on collaboration, an open and adaptive platform governance, and strengthening organisational digital capabilities. Thus, DBEs are not only a framework for operational work, but also become a foundation for innovation and sustainability in the digital era.