Optimization of Digital Transformation and Digital Competence in Business Sustainability

Abstract

The development of digital technology has driven fundamental changes in the business world, particularly in the e-commerce sector. Digital transformation is not only a supporting factor but also a key driver in shaping new business models that are more adaptive and competitive. This study aims to analyze the impact of digital transformation on the development of e-commerce business models, with a focus on market reach, operational efficiency, and customer experience enhancement. The research method employed is a literature study with a qualitative approach, by reviewing journals, articles, and research reports related to digital transformation and its implementation in the e-commerce sector. The analysis was conducted to identify trends, challenges, and opportunities that arise in the process of business digitalization. The findings indicate that digital transformation plays a significant role in expanding global market access, improving business process effectiveness through automation and system integration, and creating more personalized and interactive customer experiences. In conclusion, the adoption of digital technology is the key to the success of e-commerce businesses in the digital economy era.