Digital Transformation in Business Strategy: Technology Company in Indonesia

Abstract

Digital transformation has become a key driver of competitive advantage for companies in the rapidly evolving technology sector. This study aims to examine the digital transformation strategies implemented by Indonesian technology companies, and to analyze their impact and challenges. Understanding these strategies is crucial for managers and scholars seeking insights into effective digital integration in emerging markets. The research adopts a qualitative approach, with a Systematic Literature Review (SLR) to identify global trends and best practices. Data were collected through semi-structured interviews with managers responsible for digital strategy, analysis of company reports and corporate publications, and review of relevant international academic literature. This methodology provides a comprehensive perspective on both practical implementation and theoretical insights into digital transformation. Findings reveal that digital strategies include process automation, digital marketing, technology-driven product innovation, and the utilization of AI and Big Data for decision-making and personalized services. Positive impacts are observed in operational efficiency and customer experience, while main challenges involve internal resistance, high investment costs, and employee skill gaps. The study underscores the strategic importance of digital transformation for technology.