Digital Transformation of Business: Innovative Strategies to Increase Efficiency, Agility, and Competitiveness

Abstract

Business digital transformation is a strategic process that integrates digital technologies across all aspects of a company's operations and strategies, aiming not only to enhance efficiency but also to create additional value for customers. This transformation encompasses process automation, data management, development of new business models, and innovation in customer experience. The impact of digital transformation extends beyond improving corporate competitiveness, as it also drives economic growth and ensures sustainable business practices. Nevertheless, this process presents significant challenges, including data security risks, lack of system interoperability, and the gap between customer expectations and the capabilities of traditional companies. Digital business strategy becomes a critical enabler to address these challenges by leveraging technology to improve productivity, operational efficiency, organizational agility, and customer experience. This study employs a qualitative descriptive method to analyze the role of digital transformation in building competitive digital capabilities. The results indicate that an effective digital strategy can increase revenue, strengthen market position, and support sustainable business growth.