International Review of Artificial Intelligence in Marketing

About the Journal

The International Review of Artificial Intelligence in Marketing (IRAIM) (e-ISSN: 0000-0000; p-ISSN: 0000-0000) is a scientific journal dedicated to advancing research in artificial intelligence (AI) applications in marketing, consumer behavior, and digital business strategies. We are proud to announce that International Review of Artificial Intelligence in Marketing has achieved a significant milestone by being officially indexed in SINTA X, under the decree of the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia No: xxx/E/KPT/202x.

Published by the Business, Technology, and Sustainability Research Institute (BTSRI), this journal covers a broad range of research topics, including but not limited to machine learning in marketing, AI-driven customer analytics, predictive marketing, chatbots and virtual assistants, AI-powered advertising, personalization and recommendation systems, sentiment analysis, ethical AI in marketing, and emerging trends in AI-driven business strategies.  Articles in this journal are published biannually in January–June and July–December, ensuring the timely dissemination of new research findings and innovative AI marketing applications.