Focus and Scope

The focus of the International Review of Artificial Intelligence in Marketing (IRAIM) is to present scientific works that explore the integration of artificial intelligence (AI) within marketing practices.

The journal aims to improve the understanding of how AI technologies are transforming marketing strategies, consumer behavior, and business decision-making. Through the publication of articles and research reports, it seeks to advance knowledge on the applications of AI in areas such as customer personalization, predictive analytics, chatbots, and machine learning algorithms used in marketing.

The scope of the journal encompasses a wide range of research topics, including AI-driven customer segmentation, automated content creation, sentiment analysis, AI-based recommendation systems, and the ethical implications of AI in marketing. It also covers the role of AI in digital advertising, e-commerce, social media marketing, and consumer engagement strategies.

The journal highlights the intersection of AI with marketing theory and its practical impact on business performance, offering insights into how AI can optimize marketing outcomes and create competitive advantages.