Vol. 4 No. 2 (2025): IRAIM - DECEMBER 2025

Articles

• The Deepfake Dilemma: Can Brands Stay Authentic in the Synthetic Media Age?

  Muhammat Imadudin Septiono (Author)

  64-79

  • PDF

• Large Language Models as Marketing Assistants: Productivity Gains and Creativity Trade-offs in Campaign Development

  Moch. Deni Rizal (Author)

  80-93

  • PDF

• AI-Driven Autonomous Marketing Systems and Their Effectiveness in Real-Time Promotion Optimization

  Sufi Sundari (Author)

  94-107

  • PDF

• Artificially Generated Reviews in Digital Marketing: Impacts on Trust Perception and Decision-Making

  Farhan Alfredo (Author)

  108-121

  • PDF

• AI and Inclusive Marketing: Detecting and Reducing Stereotypes in Algorithmically Generated Creative Content

  Dira Efriani (Author)

  122-136

  • PDF