Vol. 1 No. 1 (2022): IRAIM - JUNE 2022

Articles

• The Role of Generative AI in Content Marketing: Opportunities, Risks, and Governance

  Khansa Rizky Febrianti Pramono (Author)

  1-14

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• Explainable AI in Marketing Analytics: Balancing Predictive Power and Managerial Trust

  Rizki Nur Fatimah (Author)

  15-28

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• Chatbots as Brand Ambassadors: Measuring the Impact of Conversational AI on Customer Loyalty

  Dany Nurahman (Author)

  29-42

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• Sentiment Aware Programmatic Advertising: Integrating NLP into Real Time Bidding Systems

  Rika Rahmawati (Author)

  43-58

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• The Role of AI in Crisis Communication and Reputation Management for Global Brands

  Klara Paskarena Dahliani (Author)

  59-72

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