Vol. 1 No. 2 (2022): IRAIM - DECEMBER 2022

Articles

• AI Persuasion in Marketing: A Systematic Review of Algorithmic Influence on Consumer Decision-Making

  Amirah Hanantyas Fatimah (Author)

  73-87

  • PDF

• Programmatic Advertising Optimization Using AI Bidding Strategies

  Julius Gofinda Prasta (Author)

  88-103

  • PDF

• Chatbots in Customer Service: A Systematic Review of Adoption, Performance, and Customer Outcomes

  Ila Faizun Nisa (Author)

  104-116

  • PDF

• Machine Learning Approaches to Customer Churn Prediction in Subscription Markets

  Nurul Muthmainna Zainuddin (Author)

  117-130

  • PDF

• Evaluating AI-Driven Personalization Strategies and Their Effects on Digital User Engagement

  Fadlila Isnaini (Author)

  131-144

  • PDF