Vol. 2 No. 1 (2023): IRAIM - JUNE 2023

Articles

• Customer Churn Prediction Using Deep Learning: Implications for Retention Marketing

  Muhammad Rifky Setyawan Asdar (Author)

  1-12

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• Data Quality and Bias in AI Marketing Models: Sources, Consequences, and Mitigation Strategies

  Eli Sanjoyo (Author)

  13-25

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• Reimagining Brand Equity Measurement with AI: From Surveys to Behavioral and Unstructured Data

  Yoga Dwi Satria (Author)

  26-38

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• AI-Based Dynamic Pricing Strategies and Perceived Price Fairness in Digital Platforms

  Hanna Shafira Hadi (Author)

  39-49

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• Leveraging Computer Vision for Visual Merchandising: AI Applications in Online Retail

  Syakira Gavrila Haerus (Author)

  50-62

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