Vol. 2 No. 2 (2023): IRAIM - DECEMBER 2023

Articles

• Human-AI Collaboration in Marketing Decision-Making: Enhancing Managerial Judgment or Creating Dependence?

  Abellando Biyakto Putra (Author)

  63-75

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• The Role of AI in Omnichannel Retail: Coordinating Online and Offline Customer Experiences

  Mega Putri Khairunnisa (Author)

  76-89

  • PDF

• Generative AI for Visual Advertising: Impacts on Creativity, Brand Consistency, and Consumer Response

  Arda Lintang Marthanda Suherlan (Author)

  90-104

  • PDF

• Customer Engagement Scoring with Machine Learning: Integrating Clickstream, Social, and CRM Data

  Ainun Mardia Syamsir (Author)

  105-118

  • PDF

• The Influence of AI-Based Product Recommendation Systems on Impulse Buying in Mobile Commerce

  Mutiara Fatmarum Putri Satria (Author)

  119-131

  • PDF