Vol. 3 No. 1 (2024): IRAIM - JUNE 2024

Articles

• Personalized Email Campaigns Powered by AI: Effects on Engagement, Conversion, and Unsubscribe Rates

  Cika Liyana (Author)

  1-16

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• The Dark Side of AI-Driven Persuasion: Algorithmic Manipulation and Consumer Autonomy

  Dina Rizkia Dewi (Author)

  17-31

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• Consumer Acceptance of AI in Retail: The Mediating Roles of Perceived Usefulness and Risk

  Yuliani Nuril Khasanah (Author)

  32-46

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• Emotional AI in Advertising: Recognizing and Responding to Consumer Affective States

  Yoga Supriyatna (Author)

  47-61

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• Sustainability Marketing and AI: Targeting Conscious Consumers with Green Messages

  Maudys Pratyas Hakim (Author)

  62-75

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