Vol. 3 No. 2 (2024): IRAIM - DECEMBER 2024

Articles

• AI-Enhanced Loyalty Programs: Personalized Rewards and Their Effects on Long-Term Customer Value

  Yudi Yanto (Author)

  76-89

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• Holistic Customer Understanding Through Multimodal Artificial Intelligence in Marketing Analytics

  Muhamad Fadyl Frizkia (Author)

  90-108

  • PDF

• Determinants and Strategic Pathways of AI Integration in SME Marketing Practices

  Almeira Renata (Author)

  109-123

  • PDF

• Strategic Positioning Through AI-Based Customer Insights: A Resource-Based View Perspective

  Karina Dwi Oktavia (Author)

  124-139

  • PDF

• Measuring Cross-Channel Ad Synergy with Machine Learning: TV, Social, and Search Integration

  Marini Astari Indrianti (Author)

  140-161

  • PDF