Vol. 4 No. 1 (2025): IRAIM - JUNE 2025

Articles

• AI-Enabled Market Forecasting: Improving Demand Prediction in Volatile Environments

  Nike Silvia Dewi (Author)

  1-13

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• Gamification and AI: Personalized Reward Mechanisms in Loyalty Programs

  Reza Satrio Azi (Author)

  14-26

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• Trusting the Machine: Consumer Perceptions of AI Versus Human Recommendations

  Annisa Rahma Dianti (Author)

  27-37

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• Measuring the Return on Investment of AI in Marketing: A Multi Industry Study

  Nastiti Kumaralalita (Author)

  38-50

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• Transforming Customer Journey Mapping with AI: From Static Pathways to Dynamic Orchestration

  Muhammad Angga Abdulah (Author)

  51-63

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